2 April 2012
We know looks aren’t everything, but working with our fantastic client Panadol to help inject a fresh feel into their Australian and New Zealand websites has left all of us feeling better about ourselves.
A new suite of contemporary images, better graphical sign-posting and a rotating carousel are just some of the homepage updates that lend the site a more dynamic look.
Combine the change of visuals with social media integration, promotional drivers and improved SEO right across the site, and we’re starting to build substance as well as style!
It’s still a work in progress, but check it out……
17 March 2012
'Mumma's making Kan Tong, doesn't take long,'
Some jingles last forever, this one instantly calling up fond foodie memories for every true blue Aussie! So when the phone rang and Onepartners were tasked to refresh www.kantong.com.au, we jumped at the chance to work with this iconic brand that epitomises Aussie Asian culture, both old and new.
Our challenge was to bring the platform up to date with a modern look and feel whilst staying true to the brand essence, long heritage and DNA.
Kan Tong represents healthy, happy families and provides a simple way to inject some much needed fun and variety into the dinnertime routine. We took this key insight and shaped our approach to showcase 'fun family meal times' bringing these moments to life for the brand. Out of this core thought blossomed the ‘Kan Tong, Kan do’ creative platform, which further reinforced this insight and drove home Kan Tong’s credentials as the fun, family friendly way to create nutritious and healthy meals.
Our new look and feel feature bold exciting colour palates, vibrant imagery and new lifestyle photography to give a 'fresh' personality to the brand.
At the core of our digital thinking was the focus of placing the most consumer friendly, relevant information at the fore. To achieve this our digital ninjas undertook a detailed appraisal and complete redesign of the structure of the site to deliver an optimal user experience.
Our client couldn't be happier - take a sneak peek for yourself.
12 March 2012
Last year we were tasked with launching Sensodyne Repair& Protect, a groundbreaking toothpaste that marked a major change in oral health for suffers of sensitive teeth. The revolutionary new active ingredient, Novamin, was proven to actually repair the damage in sensitive teeth.
Terribly exciting news for all involved. But let’s be honest, how much do consumers think about their teeth, really? Not much, as this category is known for its notoriously low engagement. Herein lay our challenge!
We knew we needed to create something more emotional or meaningful for our audience to engage with, whilst also delivering our revolutionary product development news.
Our idea was to create a digital experience of what ‘repair’ could mean to our target audience.
We delivered ‘Project Repair’. A 4-week Holistic Lifestyle Repair program that takes people through a journey of repairing their health, career, relationships or finance – delivered to their Facebook wall daily.
By focussing on more emotionally invested areas of people’s lives, we knew we could create more reasons for women to engage with repairing their sensitive teeth. We also needed to position Sensodyne as a brand that was relevant to ‘me’, and did this by launching a multi-channel, multiplatform awareness campaign – with all traditional media also driving online where this was possible (via QR code).
Instore, demonstration teams delivered an iPad experience that illustrated the repair power of Novamin directly to the shoppers. This interaction not only raised awareness but also helped to drive sales at the point of purchase. Targets locked, engaged and repaired!
9 March 2012
New web-life for your favourite Dolmio puppets
Puppets, puppets, puppets – who knew they had so much depth and meaning? Well we do now. Especially after meeting the Dolmio Family!
Onepartners recently had the pleasure of working with Mars global brand Dolmio to redesign and create an elegant, simplified and SEO friendly web experience for Dolmio Australia.
Here is a sneak peak at the new site.
We’ll be sure to let you know when the new site is up – so you can see how we’ve refreshed the Dolmio grin!
9 February 2012
“Allo, I’m Manu Fieldel” - Dad’s Take at Macleans Mums
It’s not often a vibrant community of 5,000 mums seek advice from a single dad. But that all changed this week with the launch of a new piece of activity called Dad’s Take at Macleans Mums – featuring the very sexy single dad, TV celebrity and notorious chef, Manu Fieldel.
Dad’s Take is not about a man telling mums how they need to harden up, rather, it’s a unique view into the life of a man who has had so much success as a Frenchie in Oz, who we were also surprised to learn is a single dad. Which begs the question…how does he do it?
As part of Macleans Mums Dad’s Take – our community can ask him. The most voted community questions will be taken to Manu who will create a personalised video response – just for you. Macleans Mums will then deliver that content via the Wall over the campaign period.
To urge mums to come and say ‘Allo’ to Manu, we are also giving the community the opportunity to WIN Dinner With Manu at his Sydney restaurant.
All our mums have to do is create a table and invite 4 friends to join them! Once all their friends ‘Like’ our Macleans Mums page and accept their Manu Dinner invite then that table is in the draw, and soon they could be having a well deserved night out in Sydney.
Creating the promotion mechanic in this way has meant that Macleans Mums can virally spread the promotion without the use of paid advertising, what could be better than that?
For the record, our vibrant community is now 12,470 strong, and growing! Merci Manu!
31 January 2012
Have a Baking-Good Christmas with Julie Goodwin and Glad
Our work with Glad (as their digital agency) came about because of our social credentials with mums. Even so, our initial thoughts were “what on earth would we do in the social space for a plastic wrap brand?” A lot, as it turns out!
We created a beautifully engaging Facebook promotion around a ‘community bake-off’ against Glad’s long time ambassador, Julie Goodwin. Members were given a Julie recipe each week to recreate or improve upon. They were then asked to post a snap of their creations to the Glad FB page to be judged by Julie.
It turned out to be a recipe for success.
In 5 weeks we grew and nurtured a community of 8,000 mums, who are now moving in the same social circles as the original Masterchef and Glad.
Off the back of this very successful start, Glad will continue to invest in Facebook and the digital space in 2012.
26 January 2012
Uncle Ben's goes mobile with Onepartners
Another Mars brand we are very excited to be working with is Uncle Ben’s.
In February - as part of an O-Week promotional sampling campaign across Uni campuses - we launched a new mobile site for Uncle Ben’s to help encourage trial. All samples included Quick Response Codes (QR Codes) to drive traffic.
We worked with the client to deliver something that was much, much more than just a competition entry mechanic. We developed a tool that students could use to inspire them with an assortment of student-meals, highlighting easy to make and and ‘cheap as rice’ recipes.
At Onepartners we believe that going mobile should be so much more than a cut down version of your brand site. Being mobile should offer your audience (whoever or wherever they are) value in the context of the device. This means bite-sized, quick, easy and above all useful mobile content. Localised via GPS is even better!
Be sure to check out Uncle Ben’s on your mobile: mobile.unclebens.com.au
At time of writing, the latest Australian mobile stats from AIMIA show that QR codes are here to stay! Seriously!
So... How well will you use yours?
19 November 2011
The digital mum is a growing phenomenon in the marketing landscape with many brands now realising that tailoring messages to mums is as easy as going to where she spends a lot of her time – online and on mobile.
Put simply, mum’s are really into social media.
Macleans briefed Onepartners to come up with a strategy to tap into this fertile and growing communication platform and Macleans Mums on Facebook was born.
We launched a platform where we could tap into a community of mums and start to talk to them about the experience of being a mum through our community manager, a mum of two herself.
By bringing together an audience from all over Australia, our goal was to become a place where parents could share the trials and tribulations of parenthood. We were also able to deliver the community information around our sponsorship initiatives and reward them for sharing and caring themselves through fun promotions.
The results have been surprising and inspiring, as our community embraces Macleans in this endeavour and spontaneously shares their love of the brand despite Macleans Mums not posting any branded content. We’ve achieved a growing, engaged and caring community by making sure Macleans stays personable in this space and true to the platform. Expectations for both sign-up and engagement have been smashed!
7 November 2011
Onepartners launched an Asia Pacific brand engagement campaign to support the launch of Nokia’s new smartphone, the Nokia N8.
Nokia was looking for a campaign for this critically important launch that covered the entire region and could deliver across several consumer touch-points. Project GeNer8 gave consumers the chance to be involved in a unique short-film making program, inspired by the Nokia N8 campaign: It’s not the technology, it’s what you do with it.
Nokia was looking for a campaign for this critically important launch that covered the entire region and could deliver across several consumer touch-points. Project GeNer8 gave consumers the chance to be involved in a unique short-film making program, inspired by the Nokia N8 campaign: It’s not the technology, it’s what you do with it.
Each market in the program engaged a celebrity director and developed a film making competition. The film produced by the director was shot and directed entirely using the Nokia N8’s HD filming and on-board editing functionality.
Search
>Visit Us
Facebook Twitter Linked InFollow Us
Subscribe
By subscribing you agree to the privacy policy
