Digital

9 February 2012

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“Allo, I’m Manu Fieldel” - Dad’s Take at Macleans Mums

It’s not often a vibrant community of 5,000 mums seek advice from a single dad. But that all changed this week with the launch of a new piece of activity called Dad’s Take at Macleans Mums – featuring the very sexy single dad, TV celebrity and notorious chef, Manu Fieldel.

Dad’s Take is not about a man telling mums how they need to harden up, rather, it’s a unique view into the life of a man who has had so much success as a Frenchie in Oz, who we were also surprised to learn is a single dad. Which begs the question…how does he do it?

As part of Macleans Mums Dad’s Take – our community can ask him. The most voted community questions will be taken to Manu who will create a personalised video response – just for you. Macleans Mums will then deliver that content via the Wall over the campaign period. 

To urge mums to come and say ‘Allo’ to Manu, we are also giving the community the opportunity to WIN Dinner With Manu at his Sydney restaurant.

All our mums have to do is create a table and invite 4 friends to join them! Once all their friends ‘Like’ our Macleans Mums page and accept their Manu Dinner invite then that table is in the draw, and soon they could be having a well deserved night out in Sydney.

Creating the promotion mechanic in this way has meant that Macleans Mums can virally spread the promotion without the use of paid advertising, what could be better than that?

For the record, our vibrant community is now 12,470 strong, and growing! Merci Manu!

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