Digital | Integrated

7 November 2011

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Nokia – Project GeNer8

Onepartners launched an Asia Pacific brand engagement campaign to support the launch of Nokia’s new smartphone, the Nokia N8.

Nokia was looking for a campaign for this critically important launch that covered the entire region and could deliver across several consumer touch-points. Project GeNer8 gave consumers the chance to be involved in a unique short-film making program, inspired by the Nokia N8 campaign: It’s not the technology, it’s what you do with it.

Nokia was looking for a campaign for this critically important launch that covered the entire region and could deliver across several consumer touch-points. Project GeNer8 gave consumers the chance to be involved in a unique short-film making program, inspired by the Nokia N8 campaign: It’s not the technology, it’s what you do with it.

Each market in the program engaged a celebrity director and developed a film making competition. The film produced by the director was shot and directed entirely using the Nokia N8’s HD filming and on-board editing functionality.

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