Experiential | Integrated

4 December 2011

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Nokia Dance Off!

“Shake things up” was the brief from Nokia for their 2011 Good Vibrations Festival activity.

Driven by a need to shift brand perception and truly engage with the youth audience, Onepartners created the Nokia Dance Off and did just that.

In one of the most successful festival activations, Onepartners tapped into the dance craze phenomenon and engaged more than 20,000 festival goers across the four festivals.

The best (and worst) dancers were all captured in HD on the Nokia N8 and uploaded to the Nokia Facebook page where consumers could vote for their favourite.

A deal with festival partner Nova FM promoted the competition to one million people nationally and drove consumers to the Facebook promotion.

The videos were viewed 25,000 times online and the most voted for dancer won a trip to shake it up in Ibiza!

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