Insight

7 December 2011

Say hello to our new website

A year and a half may seem like a short time between site launches, but much has changed at Onepartners. Equally, much has changed in the nature of the web itself - the way people use it and the way it works.

As an insight post for the redesign, I thought I'd deconstruct the thinking behind the new approach:

What it is.
What it isn't.
Our objectives.
Our hopes for the future.

To start with, we used the following guiding principles.

Simplify everything.

In regards to content, the new site had to be welcoming and engaging. It had to tick the usual 'company info' boxes. Alongside the basics to consider, and vying for airplay, were news updates, press releases, project updates and social commentary. Taken as a whole, we see this as the ‘Good Stuff’, so rather than spread it across different sections it is now one of three simple and distinct areas.

'Home' (click our logo) is where you arrive and is a bold showcase of some recent work and our company story. 'activity' is where everything that is happening happens and 'information' is - ahem - for the boring stuff.

Create a channel, not a repository.

We have a lot going on. Our agency model spans Shopper, Digital and Experiential. We have a culture of creativity generating fantastic personal projects, from a young and rapidly growing multi-talented team, with a wealth of opinion on anything and everything marketing and creative related.

Reflecting this diversity of output was the challenge and it's one we hope to have met with the 'activity' area; a constantly updating feed of content. News, opinion pieces, projects and happenings now sit together in a fluid snapshot of Onepartners. If you are looking for something specific, all content can be filtered and searched via tags or search-box.

Bring our character to the fore.

Another CD once told me 'Don't tell me you're funny, tell me a joke'… I didn't do either, but that aside he had a good point.

We decided the best way to illustrate the character and culture of the team was to simply ‘put it out there’. Informal Facebook and Twitter posts sit comfortably within the 'activity' stream, shoulder to shoulder with the serious stuff. Pretty much everything on the site is sharable - just as it should be. 

Looking forward.

When not redesigning our website, we can often be found creating exciting campaigns for fantastic clients. Look out for some fresh work updates in the very near future. A version of the new site - optimised for mobile - is being worked on as I write this.

There you have it: Onepartners online 3.0. We hope you like it, and if you do, please feel free to share.

Posted by Joe Mayock; Managing Partner and Creative Director

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Comments

Onepartners - 5 months ago

freakin awesome.