Digital

9 February 2012

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“Allo, I’m Manu Fieldel” - Dad’s Take at Macleans Mums

It’s not often a vibrant community of 5,000 mums seek advice from a single dad. But that all changed this week with the launch of a new piece of activity called Dad’s Take at Macleans Mums – featuring the very sexy single dad, TV celebrity and notorious chef, Manu Fieldel.

Dad’s Take is not about a man telling mums how they need to harden up, rather, it’s a unique view into the life of a man who has had so much success as a Frenchie in Oz, who we were also surprised to learn is a single dad. Which begs the question…how does he do it?

As part of Macleans Mums Dad’s Take – our community can ask him. The most voted community questions will be taken to Manu who will create a personalised video response – just for you. Macleans Mums will then deliver that content via the Wall over the campaign period. 

To urge mums to come and say ‘Allo’ to Manu, we are also giving the community the opportunity to WIN Dinner With Manu at his Sydney restaurant.

All our mums have to do is create a table and invite 4 friends to join them! Once all their friends ‘Like’ our Macleans Mums page and accept their Manu Dinner invite then that table is in the draw, and soon they could be having a well deserved night out in Sydney.

Creating the promotion mechanic in this way has meant that Macleans Mums can virally spread the promotion without the use of paid advertising, what could be better than that?

For the record, our vibrant community is now 12,470 strong, and growing! Merci Manu!

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Shopper

23 November 2011

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Taubmans M&M's

Onepartners were briefed by Taubmans to create major marketing activity amongst shoppers in Bunnings and independent retailers.

The challenge was to increase sales of Taubmans Endure during the peak four-day Easter period, which is the busiest time of year for renovators and DIY’ers. A promotion was developed to encourage a switch from Dulux, the current market leader, to the premium Taubmans Endure range.

The solution was to create a high value reward that customers could redeem on the spot. Onepartners developed a GWP offer of a FREE 4Ltr tin of M&M’s with every 2 x 4Ltr purchases of Taubmans Endure.

Promotional tins were shipped into all 207 Bunnings stores, as well as 50 independent retailers at the same time as the Easter paint stock. This allowed shoppers to pick up their 4Ltr tin of M&M’s with their weekend paint supplies.

The activity delivered a huge 200% sales increase and 46% ROI during the Easter period, including the biggest shipment of paint into stores ever recorded by the brand.

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Shopper

16 November 2011

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Paddle Pop Elemagika

Once again Onepartners created and managed Streets Paddle Pop’s Lick-a-Prize promotion in 2010. The iconic Lick-a-Prize first ran in 1982 and is now firmly established as a favourite for all the family. Consumers simply lick their Paddle Pop then collect, match and win using their sticks to reveal their prize.

The 2010 theme was “Elemagika” and linked to the Paddle Pop movie of the same name. There were millions of prizes to be won, including $20,000 Family Adventure holidays, a range of great outdoor action toys and 1 million free Paddle Pops, making the promotion bigger, better and more engaging than ever before!

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