24 February 2012
Vodafone was Onepartners foundation client and we are proud to still be working with them 8 years on. Our work with the Vodafone sponsorship team has covered Rugby, AFL, Grand Prix and more recently cricket. We love cricket!
The 2010/11 summer of cricket was a biggie. The old enemy was here to create history and win the Ashes on Aussie soil, while Vodafone were celebrating their appointment as naming rights partner for one of the greatest sporting rivalries on earth.
The summer series was one to forget for Aussie cricket fans, but our Business cricket activity for Vodafone, targeting existing business relationships, was a smash hit! To build on that success, Onepartners were tasked with developing a similar program the following season for small businesses across Australia.
In February 2012, we launched the Vodafone Biz Hit, a FREE cricket league created just for small businesses. Vodafone Biz Hit is simple and quite brilliant really! We wanted everyone that came along to be able to have fun and play…and let’s face it we know it couldn’t go on for days…so we took the indoor cricket rules and adapted for outdoor use. Everyone gets to bat, everyone has to bowl and it’s all wrapped up in a fun, FREE, team building exercise.
Vodafone Biz Hit year 1 is underway, and we are all ready planning for year 2.
Be sure to check back for our full season wrap up and action shots of the inaugural Biz Hit Business Cricket League. In the mean time, check it out for yourself at www.vodafonebizhit.com.au
9 February 2012
“Allo, I’m Manu Fieldel” - Dad’s Take at Macleans Mums
It’s not often a vibrant community of 5,000 mums seek advice from a single dad. But that all changed this week with the launch of a new piece of activity called Dad’s Take at Macleans Mums – featuring the very sexy single dad, TV celebrity and notorious chef, Manu Fieldel.
Dad’s Take is not about a man telling mums how they need to harden up, rather, it’s a unique view into the life of a man who has had so much success as a Frenchie in Oz, who we were also surprised to learn is a single dad. Which begs the question…how does he do it?
As part of Macleans Mums Dad’s Take – our community can ask him. The most voted community questions will be taken to Manu who will create a personalised video response – just for you. Macleans Mums will then deliver that content via the Wall over the campaign period.
To urge mums to come and say ‘Allo’ to Manu, we are also giving the community the opportunity to WIN Dinner With Manu at his Sydney restaurant.
All our mums have to do is create a table and invite 4 friends to join them! Once all their friends ‘Like’ our Macleans Mums page and accept their Manu Dinner invite then that table is in the draw, and soon they could be having a well deserved night out in Sydney.
Creating the promotion mechanic in this way has meant that Macleans Mums can virally spread the promotion without the use of paid advertising, what could be better than that?
For the record, our vibrant community is now 12,470 strong, and growing! Merci Manu!
4 December 2011
“Shake things up” was the brief from Nokia for their 2011 Good Vibrations Festival activity.
Driven by a need to shift brand perception and truly engage with the youth audience, Onepartners created the Nokia Dance Off and did just that.
In one of the most successful festival activations, Onepartners tapped into the dance craze phenomenon and engaged more than 20,000 festival goers across the four festivals.
The best (and worst) dancers were all captured in HD on the Nokia N8 and uploaded to the Nokia Facebook page where consumers could vote for their favourite.
A deal with festival partner Nova FM promoted the competition to one million people nationally and drove consumers to the Facebook promotion.
The videos were viewed 25,000 times online and the most voted for dancer won a trip to shake it up in Ibiza!
7 November 2011
Onepartners launched an Asia Pacific brand engagement campaign to support the launch of Nokia’s new smartphone, the Nokia N8.
Nokia was looking for a campaign for this critically important launch that covered the entire region and could deliver across several consumer touch-points. Project GeNer8 gave consumers the chance to be involved in a unique short-film making program, inspired by the Nokia N8 campaign: It’s not the technology, it’s what you do with it.
Nokia was looking for a campaign for this critically important launch that covered the entire region and could deliver across several consumer touch-points. Project GeNer8 gave consumers the chance to be involved in a unique short-film making program, inspired by the Nokia N8 campaign: It’s not the technology, it’s what you do with it.
Each market in the program engaged a celebrity director and developed a film making competition. The film produced by the director was shot and directed entirely using the Nokia N8’s HD filming and on-board editing functionality.
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