One Partners

Macleans briefed Onepartners to come up with a strategy to tap into this fertile and growing communication platform and Macleans Mums on Facebook was born.

We launched a platform where we could tap into a community of mums and start to talk to them about the experience of being a mum through our community manager, a mum of two herself.

By bringing together an audience from all over Australia, our goal was to become a place where parents could share the trials and tribulations of parenthood. We were also able to deliver the community information around our sponsorship initiatives and reward them for sharing and caring themselves through fun promotions.

The results have been surprising and inspiring, as our community embraces Macleans in this endeavour and spontaneously shares their love of the brand despite Macleans Mums not posting any branded content. We’ve achieved a growing, engaged and caring community by making sure Macleans stays personable in this space and true to the platform. Expectations for both sign-up and engagement have been smashed!